Qualification :

B.E/M.E

Experience :

4 to 7 years

Desired Candidate profile :

• Experience in Social media marketing – Facebook, twitter, LinkedIn, Google Marketing Campaigns.
• Strong Experience in Google ads, SEO, SMO, PPC and Email/SMS campaign.
• Experience with website analytics tools.
• Up-to date with the latest Digital trends & best practices in Digital Marketing.

Roles and Responsibilities :

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Create, scale up and manage SEO/ SEM and pay-per-click advertising campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Be able to dissect existing campaigns that are not working and make the necessary changes to get results.
• To increase site authority through trusted and natural link building & optimization of landing pages.
• Contribute to social media engagement and work on brand visibility through innovative ideas on social platforms.
• Conduct keyword research and web statistics reporting with analytics tools.
• Provide accurate reports and analysis to the company management to demonstrate effective return on investment (ROI).
• Plan and manage social media and content marketing campaigns.
• Measure, analyze and understand marketing metrics to drive marketing decisions.
• Manage email lifecycles to nurture leads and engage with customers.
• Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.