Qualification :

MBA/MS

Experience :

8 to 12 years

Desired Candidate profile :

• Proven working experience in International markets.
• Should have good understanding of IoT (Internet of Things) & Mobile Application Development.
• Partner with internal and external groups in developing targets and driving improvement to our global visibility (contact database) in selected markets and segments with relevant personas.
• Managing events for branding and promotions through social media.
• Act as the Organization’s representative with the media, demonstrated successful experience writing press releases, making sales deck presentations and negotiating with media.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. Strong creative, strategic, analytical, organizational and personal sales skills.
• Demonstrable experience leading marketing database, email, displays advertising campaigns.
• Solid knowledge of website analytics tools (e.g. Google Analytics, Net Insight, Omniture, Web Trends), strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Roles and Responsibilities :

• Develop best practices to increase contacts, driving opt-ins via web and other digital channels, understand and adhere to opt-in constraints and regulations in targeted countries around the world.
• Proficiency in slide deck presentations & Event Management.
• Experienced in design, copyrighting, and publishing of technical and promotional assets for use in the following channels /assets: whitepapers, e-newsletters, email campaigns, webpages, digital graphics, photos, videos, social media, tradeshows, content for marketing collaterals such as ad copies, landing pages to build and maintain our social media presence.
• Management and tracking of campaign budgets, the analytics, collection and reporting of lead generation results in Markets, and reporting actual campaign targets, responsible for measuring the ROI of events and channels used in campaigns.
• The ability to think strategically, brainstorm new and creative growth strategies and drive solid results to grow the business.
• Create, scale up and manage advertising campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• To increase site authority through trusted and natural link building & optimization of landing pages.
• Contribute to social media engagement and work on brand visibility through innovative ideas on social platforms.