White Papers
How Mature is Your Mobile Strategy
Mobile is hot! As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity.Or, to make matters worse, create upside-down strategies focus on technology first - rather than on people, objectives, and mobile moments.
Building 5 Star Mobile Apps
Shops building great mobile apps simplify their development processes to minimize the time it takes to get actionable customer feedback. This means a focus on Agile principles, simpler development tools, and smaller teams. The need for a minimum viable product usually drives short development cycles. It also facilitates immediate exposure of the app to customers – so you can get their feedback.
Top Retail Trends for 2015
Is it in an exaggeration to say that mobility is completely changing the way the retail industry operates? Or that product companies are today generating revenue by selling products in ways we could not even imagine just 10 years ago? And will the retail industry completely change its paradigm once again – over the next 10 years?